Move over Cheerios, it's Spudios?

Grains prices have hit record highs in recent months and with growing consumption throughout the world governments and manufacturers are looking for solutions. Many insiders think that potatoes, and ingredients derived from the crop, are set to experience growing demand as grain prices continue to soar.

Some initiatives have already been launched to encourage consumers to replace grain-based foods with potato products. In Peru, the government is urging people to eat bread made with potato flour to try to reduce costly wheat imports and keep food price inflation down.

The UN's Food and Agriculture Organisation is currently promoting potatoes as a more efficient food crop that can improve food security in developing countries. About 80 per cent of a potato crop can be used for human consumption, significantly more than for cereals like corn and wheat.

Read more: The International Year of the Potato